Digicel has acquired majority ownership and control of St Lucia-based International Media Content Ltd, parent company of regional sports broadcaster, SportsMax, and North American broadcaster CEEN-TV.

Under the terms of the deal, the founder and a number of the lead principals will continue to have an ownership stake and be involved in the day-to-day running of the IMC operation.

Currently available in 23 countries across the Caribbean, SportsMax is the Caribbean’s first and only indigenous 24-hour dedicated sports cable channel featuring a strong mix of international, regional and local sports content.

The move to acquire the company comes on the heels of Digicel’s entry into the cable TV market with recent acquisitions in Anguilla, Dominica, Jamaica, Montserrat, Nevis and the Turks and Caicos Islands.

According to Digicel Group CEO, Colm Delves, “as a complete communications solutions provider, it’s all about ensuring our customers enjoy access to the best multimedia content on the best devices via the very best network and that we meet all of their communication, entertainment and networking needs.”

And, Patrick Rousseau, Chairman of IMC and SportsMax, said he’s delighted to work with Digicel to continue delivering the best sports on television and growing the company’s audience and reach across the Caribbean and North America.

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