Jamaica Gleaner
Published: Sunday | September 5, 2010
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Flavour Your Fortune
Trevor Lloyd - Contributed

Sacha Walters, Staff Reporter

Trevor Lloyd, brand manager for Kraft foods, is excited about this year's Tang - Flavour Your Fortune Promotion.

The annual promotion has been in existence for four years and the instant drink mix has been a staple for years in many Jamaican homes.

The promotion's grand prizes in the past have been, well ... grand. In 2006, a car was given away; in 2007, two cars; a two-bedroom house in Caribbean Estates was the prize in 2008; and in 2009 it was three cars.

Not wanting to disappoint, this year's grand prizes are even more attractive.

"This year, we've decided to give away a house and a car," Lloyd said.

A two-bedroom home in the gated community of Stonebrook Vista, New Falmouth, is the first prize. The second prize winner will receive a 2011 Suzuki SX4 motor car and the third prize winner will get $500,000 worth of appliances.

The brand manager of Kraft Foods, who has been in the post since last November, said the company wants to reward consumers for their loyalty.

"We are always aware that the consumer has a choice," he said, explaining that besides competing with other brands, Kraft likes to connect with consumers and remind those who may have forgotten about the products.

In addition, there will be six fortnightly winners of bundled prizes. Each winner will get $50,000 cash, a gadget, 32" TV, Nintendo Wii or mini computer or iPod Nano, or iPod Touch; $10,000 Kraft/Facey shopping spree; and a utility prize of $10,000 that goes towards electricty or water bills.

"It's a price pool which appeals to the entire family," Lloyd said.

Entrance code

Contestants get to text in their an entrance code, which can be found on the inside of a carton of a variety of six flavours of Tang, to the number 444-4260.

"This was not the method used previously. A lot of persons find it a more convenient method," he said.

Tang currently comes in 13 flavours in Jamaica, including the original orange flavour, mango, strawberry, blackberry, tangerine, tamarind and peach iced tea.

Pineapple is most the most popular flavour.

Lloyd's favourites are peach iced tea and soursop.

They are currently looking at introducing even more flavours.

The promotion ends November15. Look out for ongoing roadshows.

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