From left: K.E.M.A. models Debbie-Ann Williams and Shanese Murdock stop awhile with Paul Cookes, managing director Action Security Company Limited, and Karelle Phillips, head of the agency. - Photos by Winston Sill/Freelance Photographer

An introduction to new beauties from Karelle Elizabeth Model Agency (K.E.M.A.) and Entertainment, formerly Elite Entertainment, came on Tuesday night at Fiction Lounge.

The lyme included the agency's 24 models strutting down a runway and live performances from Iceman and Wasp, among others.

Karelle Phillips, head of the agency, defined the event as the rebranding of the business. The agency has four distinct aspects: the modelling agency; K.E.M.A. Talent, which provides persons for commercials; K.E.M.A. Dancers, which includes professionally trained dancers, and K.E.M.A. Entertainment, which focuses on organising small-scale birthday, office, bachelor and bachelorette parties.

Performer Iceman does his thing at the launch of the re-branding of Elite Entertainment to K.E.M.A. Model Agency and Entertainment on Tuesday night.

K.e.m.a. models Camille Moore (left) and Errice Anderson hang out after their official introduction to guests at the Fiction Lounge.

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President of Supreme Ventures Ltd (SVL), Brian George (right), gets animated with Millicent Lynch, country manager of Greece-based sport betting company Intralot, and Andrei Roper, brand manager of Intralot Jamaica. The trio were hanging out at the Justbet media lyme at the Acropolis Restaurant on Thursday. Justbet is a sports betting game created by SVL and Intralot. - Contributed