The Pepsi Cola girls who greeted guests upon arrival, (from left) Alexis Nunes, Tian Sinclair, Maxandra Manning, Tara Osbourne, Nneka Alveranga and Lyshon Davis. They were hostesses at Sunday's launch of the new-look Pepsi at Pure Plush Lounge.
It has remained over the years, the leading non-alcoholic beverage in Jamaica, but Pepsi Cola is nowhere near complacency. Last Sunday, customers, business partners, associates and staff of Pepsi Cola Jamaica converged at New Kingston's Pure Plush Lounge for the launch of the brand's latest look.
Upon arrival guests were greeted by Pepsi Cola hostesses for the scheduled 6 p.m. start, but the majority of guests arrived closer to 7 p.m. With an abundance of drinks and finger foods throughout the night, guests were kept entertained by the musical selection of rhythm and blues hits as they mixed and mingled.
new logo
Since the purpose of the night was to introduce the new look of Pepsi, there were some formalities to be taken care of. And for this, guests made their way upstairs to the nightclub. With a stage set-up, eyes were fixed in that direction where emcee Miss Kitty took charge of the proceedings.
Marketing Manager Denise Reid, in her presentation, said the new-look of Pepsi which involves the changing of the logo is part of the company's commitment to remain vibrant and was geared at the new generation. According to her, the look connects more with customers, especially youths.
In a short, but well-packaged programme, the entertainment included performances by the high-energy group, Dance Fit, which took guests on a journey of Pepsi through music and dance.
There were acts from songbird Alaine and the talented deejay Assassin. Both connected with the guests, to the point of earning themselves back-up singers and dancers from among the guests.
The launch certainly hit home with guests in bringing out a positive energy and vibe with Pepsi behind of it all. Guests were invited to stay behind to indulge in some more of the fun, drinks and music.
latoya.grindley@gleanerjm.com
Pepsi Cola Jamaica Limited's Ayanna Kirton, brand manger, and Cornelia Nathan, marketing coordinator, make a little time for the camera.
The centre of attraction, Phillip Calder, has the attention of Jackie Smalling (left) and Michelle Belnavis at Sunday's launch of the new look Pepsi.
Vincent Chang (right) has his moment with Pepsi Cola Jamaica Limited's General Manager Andrew Reid at the company's new-look Pepsi launch on Sunday evening at Pure Plush in New Kingston.
Rohan Halsall, marketing officer at Restaurants of Jamaica Limited, shares the spotlight with friend, Michelle London, at the the new-look Pepsi launch hosted by Pepsi Cola Jamaica Limited on Sunday at Pure Plush Lounge.