Jamaica Gleaner
Published: Monday | August 24, 2009
Home : Commentary
Wanted: A new governance for West Indies cricket
P.J. Patterson, Contributor


The West Indies team members, in better times, celebrate after their Twenty20 World Cup cricket match victory over England at the Oval cricket ground in London on Monday, June 15. - File

IT IS ERRONEOUS to pretend or attempt to portray the notion that the West Indies Cricket Board (WICB) has accepted and is proceeding in accordance with the report submitted by Sir Alister McIntyre, Dr Ian McDonald and myself. The proper litmus test must measure the qualitative changes which have been approved and not the proportion of recommendations which have been accepted in order to determine whether or not the raison d'etre for commissioning the report has been satisfied.

I challenge anyone to point out a single iota or even the semblance of change which has been made to the composition and structure of the WICB as a result of our report.

At the very outset, it is necessary to remind everyone that the report was commissioned to address how to improve the governance of West Indian cricket: "To consider the composition and structure of the WICB and to make recommendations which will improve its overall operations, governance effectiveness, team performance and strengthen its credibility and public support."

From the start, we accepted that such a mandate required us to undertake a review of all aspects of West Indian cricket in order to recommend the best governance, remove it from the doldrums and restore its pristine glory.

We took seriously our orders to consult with administrators, players, cricketing organisations and the general public. Our recommendations emanated from the oral and written submissions we received. They were the outcome of accumulated experience, previous and current studies blended with expert advice on sound management practices.

Our sole motivation was to return West Indian cricket to the pinnacle within a reasonable time frame and thereafter to maintain the region's ascendancy in the game.

Recommendations

We were forewarned, in the light of previous reports which lay buried, that our efforts would bear no fruit. Little did we realise that decisions on the most vital aspects would be taken, kept secret for a considerable period and then eventually obscured under the guise that approximately 47 of our 65 recommendations had been approved.

None of us was so beset with the sin of arrogance to believe that recommendations in our report were "edicts or directives", but we dared to hope that the "strong suggestions" we made, grounded on a process of full consultation, would have merited careful and serious consideration in charting the path for the early recovery and future growth of West Indian cricket.

Contrary to our expectations, we were never afforded the courtesy or the opportunity to meet with the full board for a discussion of the report and to clarify, or explain, if necessary, any portion of our report. Indeed, we learnt for the very first time in November last year that the board, without any reference to the acknowledged stakeholders in WI cricket, had decided at its meeting of February 2008 to reject completely our recommendations to alter the composition of the board and the method of its appointment.

To put it plainly, our recommendation to provide the board with the competence to cover the entire range of its responsibilities and to make room for the specialist skills which were admitted, was torpedoed from the very start by the persons who insisted on maintaining their positions at all costs.

When the executive committee of the board exposed us to the charade of a meeting in St Lucia, it had already been decided, but was never disclosed to us then, "that it would not serve to strengthen the management of West Indies cricket by reducing the number of territorial directors from two to one".

We remain of the view that two territorial representatives from each board result in a lopsided dominance in the governing structure. This cannot be justified as the six cricket boards are not the sole owners or investors in West Indian cricket.

To whomever we spoke, and from every written response, there was one common thread - the game and the environment today are vastly different from 1927 when the WICB was established to promote the regional and international development of West Indies cricket.

What is now evident is that the WICB is incapable of finding by itself the answers to critical questions being posed about the future of West Indies cricket. It is evident that it should now include a wider body of skills and competence. That is, a more diverse professional skills set, and greater opportunity for all stakeholders to bring their interests to the table, is necessary in order to sustain the game as Caribbean popular culture and the global business enterprise it has become.

The urgency of this matter is to be found in the realisation that West Indian people have made their greatest single cultural investment in cricket. They have also attached to cricket their finest hopes and aspirations in the struggle to distance themselves from an ancient, debilitating colonial scaffold. This investment has yielded a priceless, public asset and its preservation should be seen as the peoples' business. The public good, and the vision of the WICB, should therefore be seen as one and the same.

Cutting-edge international strategies that are sustaining the competitive game in other cultures have by-passed the vista of the WICB. There is palpable strategic deficiency that can only be remedied by a restructuring that brings to its deliberations the widest and most potent knowledge base the region can muster.

The board in its own current strategic plan enumerates a number of deficiencies which accord with those contained in our report:

In the face of this, how can the board contend that the present structure remain unaltered and intact? The maintenance of the extant composition and systems of operation is clearly not an option. The rejection of any change will only serve to stultify our progress and is not a tenable proposition.

Two-tiered structure required

Our report asserts that West Indies cricket belongs to the people of the West Indies and not to the WICB. The board now accepts that they are "the legal custodians of that great regional endeavour". How will these trustees be appointed to discharge their duties and account to the numerous stakeholders for whom they hold West Indies cricket in trust?

We examined several models and concluded that a two-tiered structure was required with separate but well defined functions in order to ensure transparency and accountability.

Once again, and after a long and thorough discussion, we were fortified in our construct by the proposal from Professor Hilary Beckles:

"Without being too cumbersome, the base of West Indies cricket management must be broadened and the quality intensified. As a project it should be placed in the hands of two regional bodies; a general council, made up of the stakeholders of the game, and an executive board answerable to the general council.

General Council

A representative body of 15-18 persons comprising of stakeholders such as former players, CARICOM, tourism, private sector/finance/marketing/investment, higher education, media, and arts/culture. The council should meet once/twice a year with responsibility for strategic planning and general oversight. The general council should have a chairman, a person of considerable regional respect and prestige.

Executive Cricket Board

There should be a board of no more than 10 members, (ex-officios not included), answerable to the general council. Formal reporting structures should be established to ensure that this is done in a predictable manner. The board, led by a president, should be smaller than at present, with territorial representation, and responsible for the general operations of West Indies cricket. It should be supported as at present by a professional management team.

The president of the board should be selected by the general council, either from within its ranks or from without, but by an open process of application and scientific assessment."

No one could have put the case more convincingly.

The two-tiered system was designed to provide for adequate representation and involvement, not only of shareholders but also of substantial stakeholders. These stakeholders include governments which have provided substantial financial capital; the territorial boards; past and present players who are an invaluable asset; the business community which invest and sponsor the game; tourism interests; the media; and tertiary institutions The West Indian people, who have made their greatest single cultural investment in cricket, should have a voice.

We assigned roles in the council for our youth and women, whose interests and skills in the game we must encourage and promote.

What we have seeks to create a participatory framework in which all stakeholders are involved and could contribute meaningfully and should not be perceived as a new bureaucratic level. As to the secretariat, nothing but a complete transformation will suffice as the executive arm in our machinery.

The council would meet once a year to review the state of West Indies cricket, to settle the framework and approve broad strategies for the game, to receive the annual report and to elect certain members of the Board.

The board will continue to be the executive arm, responsible for the proper management and development of all aspects of the game. It would be expected to accumulate the material fortunes for the development of the game and authorised to conduct all negotiations on behalf of the board.

Our recommendation for board was based on the need for specialist knowledge in major aspects of the board's operations in areas such as marketing, finance, human resources development, public relations and law.

The West Indies is the only Test team which extends beyond national frontiers and provision for regional inputs from CARICOM and its relevant organs is critical to its effective governance.

The representation we proposed for both bodies reflected in our best judgement the stakeholders which ought to be involved at the different levels. If the board had any concerns about its jurisdiction, the size of the council and the cost to service its operations, good faith and commonsense would dictate a discussion rather than a rejection out of hand.

Unfortunate

If it is true, as Professor Beckles suggests, that a non-cricket agenda has come to surround the Patterson Report, that is most unfortunate. Certainly, in the report itself, and in our presentations thereafter, we have been careful to avoid personalising any issue or bringing cricket politics of any sort into consideration. We were careful in this regard, since we were quite aware that the importation of any such issues into the debate would vitiate the value of our findings and reduce the potential impact of our recommendations designed solely to strengthen the structure of West Indies Cricket, revitalise its administration, finance and teambuilding and in general improve the prospects of West Indies cricket with a view to bringing us again to the summit of world cricket.

If, subsequent to our report, non-cricket issues have entered into deliberations and the taking of decisions and have indeed scuttled some of the report's recommendations, that would fill us with dismay and should alarm the people of the West Indies to whom cricket belongs.

West Indies cricket sinking

While the WICB is fiddling, West Indies cricket is sinking. After being beaten by Bangladesh in two Tests and the one-day matches, how much further can we fall?

In his urgent article, Professor Beckles states that our report has not been disregarded. It is conceded that a number of the report's recommendations coincide with those of the board's Cricket Strategic Plan. Insofar this is so, that is all to the good. That, however, does not affect the inescapable conclusion that the pith of our report, as to governance, has been totally rejected and leaves untouched the kernel of a structure which even the present board admits to be outdated, unwieldy and inadequate.

It is nearly two years since we submitted our report. It would be useful not merely to say what has been agreed, but to identify exactly what has been implemented since then.

This is an edited version of an article submitted by Former Prime Minister P.J. Patterson on behalf of all the members of the Committee on Governance of West Indies Cricket - P.J. Patterson, Sir Alister McIntyre, Dr Ian McDonald.

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