Mobile telecommunications giant Digicel has announced their three-year sponsorship of New York's long-running Caribbean Football Cup.

Valerie Estime, the conglomerate's general manager for the Diaspora Region, told a launching ceremony here Wednesday night that she was very excited to sign the sponsorship.

"We're here because Digicel is a lifeline of the Caribbean and Central America," she said.

"Digicel is a strong supporter of football in the Caribbean and Central America. It is only normal that we are here tonight to kick off this event and give support to further the cup."

Exciting promotions

The Miami-based Estime, however, declined to state the sponsorship price tag and the terms and conditions of the contract but said the company would, in the remaining five weeks of the tournament, "roll out some exciting promotions and competitions" to support what is now called Digicel Caribbean Cup New York.

Curtis Chance, the cup's Guyana-born operations manager, said he was excited that Digicel has decided to come on board to enhance a tournament that has operated on a shoestring budget over the years.